As one of Scotlands best-loved art spaces, The Fruitmarket Gallery has been a key part of Scotland’s cultural landscape, sharing world class modern and contemporary art for over 45 years. Together with my Touch colleagues I developed the brand strategy for the Fruitmarket as they opened out their space into the warehouse adjacent to their existing gallery.

It was quite a momentous journey from initial workshops to launching the brand. We wanted to evolve the iconic Fruitmarket identity (versions of which had previously been created by none other than Alan Fletcher and later Peter Saville - no pressure!) by creating a flexible and inclusive brand identity befitting the new space.

All images copyright Touch/Fruitmarket.