Touch led the brand development, positioning and creative on the launch for Caskshare, a digital platform for selling and sharing single malt Scotch Malt Whisky.

For the rollout of Caskshare's inaugural Collective series, we built out everything from the visual identity and packaging to art direction and a tone of voice. On the latter, I helped introduced a clearer, more captivating way of speaking that made more of the brand proposition of 'moments shared '.

Given the opportunity to build a forward-looking 'blank canvas' for commissioned illustrations, creative director Chris Logan created a labelling system that worked in harmony with the artwork.

Product photography by Murray Orr.