Building on our already impressive arts and culture portfolio, the Touch team created a new brand identity, website, signage and digital campaign for Dance Base, Scotland’s National Centre for Dance.

We were keen to portray Dance Base as a fun and welcoming social hub for dancers of all abilities, so introduced a bold and sporty ‘D’ that forms the core of the new visual identity. 

Our refreshed art direction is upbeat and inclusive, while a much friendlier tone of voice encourages new and existing audiences to ‘get dancing’.