My Touch colleague Chris Logan and I developed the nascent brand identity and delivered the much-talked about campaign for the Edinburgh International Festival from 2016-2019. (Image by Alistair Ferrier for Touch.)

With the world in such a strange and scary place, it was nice to be able to communicate a simple and inclusive message. Shout to the team at Edinburgh International Festival for collaborating with us on this one over the years. ('Deep Time' image from EIF.)

As the 'Welcome, World' campaign rolled out across display, print and digital applications, I was able to introduce a new, warmer tone of voice for Edinburgh International Festival.