Pageant was a pioneering retail experiment, arts collective and exhibition space. I was co-founder along with three other colleagues.

Inspired by boutiques and 'concept stores' as far afield as New York and Berlin, we created Pageant as a kind of gang hut, housing a shop, gallery and events space. 

With a carefully-edited selection of brands, premium vintage streetwear and collectible housewares, Pageant was very much ahead of its time. Collaborators included LuckyMe, Kate Moross, Prof. Dean Brown, Recoat and more.